why web design is important

For some companies, they find it difficult to understand why they need to invest a lot of money for web design work. As long as you have a website, it doesn’t really matter what it looks, right? Wrong.

I know what you are thinking. It doesn’t make sense how something as superficial as a website can impact a business.

Well, here’s the thing. Your website is not just a page with pretty images and information about your company, products, and service. It is the extension of your brand and how you present it will influence how customers view your business and ultimately impact how they see and feel about you.

Believe it or not, a plethora of studies show that well-built websites generate better traffic and an improved user interface helps increase conversion.

A Stanford Web Credibility Research revealed that a whopping 75% of people admit to judging business credibility based on their web design.

That’s not all. Check out these other stats from other studies:

  • 38% of online visitors stop engaging with a website if the content or layout is unattractive
  • 88% of online visitors are less likely to return to a website after a bad experience.
  • 94% of online visitors first impression is design-related

The list can go on.

So what does this tell you?

Bad web design can kill a business and despite the skepticism, a website with poor aesthetics, appeal and structure can ruin a brand. The old adage, “Never judge a book by its cover”, doesn’t apply here.

You want to build a strong credibility and reputation online? Start with your website. You want to gain more customers, make a great impression, and increase your bottom line? Make it a good one.

Do you need help with web design?

My team of professional web designers have extensive technical backgrounds and have years of experience in web design. We know what makes a website that “pops,” and we’d love to build you a truly stunning website that will help your business stand out.

Working with us is not as expensive as you may think so don’t hesitate to contact us for a quote. It’s free.

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