YouTuber Logan Paul Controversy: A Marketing Ploy?
By now, you should have already heard of Youtube Superstar Logan Paul. His controversial, now-deleted “suicide forest” video received widespread criticism from the internet. He has then apologized for posting the vlog showing a dead body hanging from a tree, which sparked outrage from celebrities and YouTube fans.
So sorry. pic.twitter.com/JkYXzYsrLX
— Logan Paul (@LoganPaul) January 2, 2018
Days later, another issue has emerged. Buzzfeed published an article 23 Old Logan And Jake Paul Tweets That Will Probably Be Deleted Soon, showing posts from when before he was famous and it only made things worse for him.
Some believe that this “stunt” is nothing but a marketing ploy.
Logan Paul first gained his fame through a video-sharing app called Vine, then later branched out into acting in television and films. He has also been involved in several advertising campaigns and has gained millions of fans on Facebook, Instagram & Twitter.
He is clearly at the height of his career so why the need for negative promotion?
Reddit user aryasneedle42 shared this 3 days ago showing Logan Paul’s subscribers stats. It grew by 16K and 27K in the last two days.
He is also trending on Youtube for his video.
If this is a marketing stunt, it looks like it’s working.
They say “Good or bad, publicity is still publicity” but the Internet is cruel and unforgiving. I read a clothing brand is trying to distance themselves from him.
So will this be the end of Logan Paul? Maybe not. PewDiePie had it worst and he’s still around.
We are in the age where even negative marketing helps build and grow brands. Some will push the boundaries of what is acceptable to get “views”, “shares” and “likes”. All in the pursuit of stardom.